Mastercard's Big Data For Good Initiative: Data Philanthropy On The Front Lines

Much has been written about big data initiatives and the efforts of market leaders to derive critical business insights faster. Less has been written about initiatives by some of these same firms to apply big data and analytics to a different set of issues, which are not solely focused on revenue growth or bottom line profitability. While the focus of most writing has been on the use of data for competitive advantage, a small set of companies has been undertaking, with much less fanfare, a range of initiatives designed to ensure that data can be applied not just for corporate good, but also for social good.